Brand Identity Design

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from your competitors. And your brand identity design? It’s what shapes your company.

With 15+ years of experience in creating & designing eye-catchy visuals; TAS Belize is uniquely positioned to help companies of all sizes communicate their business personality and shape their clients’ perceptions of who they are; through unique innovative visuals.

See our packages below:

Branding Assets (Economy)

For those who’d like to keep current brand colors, fonts, and image style (or develop them later). You need only a more polished, better-crafted logo to represent your brand. The package includes forty-five (45) minute consultations (virtually w/ Microsoft teams), logo design, Color palette + 2 extra brand assets of your choice.

Kindly note: The source file is not included. It can be requested at an additional cost as per our company policy.

Click + or item name for details.

Worksheets and meetings to gain clarity on your background, goals, and audience. Survey your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, We’ll sketch and refine ideas until we have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes are provided.

Business Card, Letterhead, Email Signature, Email Banner, Facebook Banner, Basic Packaging, Poster, FB/IG Post Template

Your Investment: $1,500 BZD

Branding Assets (Basic)

The package includes two forty-five (45) minute consultations (virtually w/ Microsoft Teams), logo design, Color palette, Brand guidelines Doc, + 3 extra brand assets of your choice.

Kindly note: The source file is not included. It can be requested at an additional cost as per our company policy.

Click + or item name for details.

Worksheets and meetings to gain clarity on your background, goals, and audience. Survey your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, We’ll sketch and refine ideas until we have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes are provided.

A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.

Business Card, Letterhead, Email Signature, Email Banner, Facebook Banner, Basic Packaging, Poster, FB/IG Post Template

Your Investment: $2,200 BZD

Branding Assets (Premium)

You’re starting from scratch or evolving your company’s existing branding. You need direction and a toolkit of visual elements. The package includes 3 forty-five (45) minute consultations (virtually w/ Microsoft Teams), Logo Design, Color palette, Brand Guidelines Doc, 2 Minutes Company Overview Video (Some restrictions apply), Brand Elements, Fonts + 3 extra brand assets of your choice. Need more assets? Addon for $175 each

Kindly note: The source file is not included. It can be requested at an additional cost as per our company policy.

Click + or item name for details.

Worksheets and meetings to gain clarity on your background, goals, and audience. Survey your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, We’ll sketch and refine ideas until we have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes are provided.

Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied mock applications to illustrate how they can be used.

A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.

Business cards and letterhead design that matches your brand.

A 2 minutes company overview video (some restrictions apply).

Recommendations for brand fonts, with examples of how to use them.

Your Investment: $4,500 BZD

Custom Package

More items can be added to the Premium Package. It can be helpful to think of a project in two parts. Phase 1 is the premium brand identity package. Phase 2 is brand elements. Pricing will depend on the scope of your unique needs. Popular brand elements include:

  • Brochures and info sheets
  • Signage
  • Social media post templates
  • Presentation templates

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