Why Do SEO Trends Matter in 2023?
Search engine optimization (SEO) is an important part of digital marketing. It helps you get your content noticed by search engines, which can lead to more website visitors and customers. As technology changes, so do SEO trends and strategies. In this blog, we are going to share 5 SEO trends & strategies that will be dominating search engine rankings throughout 2023, giving you all the insight and knowledge you need to ensure maximum optimization and visibility for your website!
01 Voice Search Optimization and Long-tail Keywords
As voice-activated devices like Amazon Alexa, Google Home, and Siri become increasingly popular, people are using voice search more often. Current statistics show that 41% of adults use voice search daily, which means that optimizing for voice search is becoming increasingly important if you want your content to be found on these devices. To make sure that your website is optimized for voice search, you should focus on creating content with natural language, such as questions and long-tail keywords.
Tip: Instead of using a shorter, more general keyword like “Marketing Agency”, the text query “Best Digital Marketing Agency in Belize” is a long-tail keyword that is more specific and less competitive.
02 Mobile-First Indexing
As more people use their mobile phones to access websites, Google has begun prioritizing mobile-friendly sites in its rankings. This means that if your website isn’t optimized for mobile devices, then it won’t show up as high in the rankings as a site that is optimized for mobile devices. Here are a few areas to keep in mind:
- Page speed: Optimize page speed on both desktop and mobile versions of your site.
- Image sizes: Ensure that all images are sized appropriately for different devices and screen sizes.
Responsiveness: Check that all content is responsive and easily viewable on mobile devices.
03 Structured Data Markup
Structured data markup helps search engines understand what type of content they’re looking at by providing context through HTML tags such as Schema.org or JSON-LD markup. This allows websites to show up in featured snippets or answer boxes, which are small bits of information displayed next to search results that can help increase clickthrough rates from the SERPs (search engine result pages). Helping search engines better understand the context of your content leads to higher rankings that drive more organic traffic from search results pages.
04 User Experience (UX) Optimization
Google takes into account how users interact with a website when ranking it in the result pages. If users aren’t staying on a page or navigating through multiple pages on a website then this could affect its rankings in Google’s eyes. To make sure this doesn’t happen, you should optimize user experience by making sure:
- all pages load quickly
- your website has an intuitive navigation structure that allows users to find what they’re looking for quickly and easily
- there’s good content readability
- page layouts and content are designed to keep users engaged
05 Content Quality Over Quantity
Google is focusing more heavily on quality over quantity when it comes to content creation. This means businesses should focus on creating meaningful and helpful content rather than just churning out as much as possible with little thought given to its substance or relevance. Quality content will not only help boost SEO rankings but also help build trust with customers who value informative and useful resources from the companies they do business with
How TAS Belize Can Help
It may seem daunting and challenging to keep up with the ever-evolving SEO trends while running your own business, that’s why our team of professionals at TAS Belize is ready to take the reins and support you in the SEO arena. From website development to user experience optimization, we’re here to walk with you through the most crucial steps of increasing your brand’s visibility.
Let’s Tell Your Story, Reach More People, And Close More Sales. Allow our TAS Belize team to support your business throughout the SEO process.