The Covid Relief for Women in Emerging Industries (CRWEI)

The Covid Relief for Women in Emerging Industries (CRWEI)

The Covid Relief for Women in Emerging Industries (CRWEI) was launched by BELTRAIDE with the aim of improving the competencies and increasing the economic empowerment of women from two emerging industries that were negatively affected by the Pandemic, namely the #seaweed and music industries.

Five ladies from the #BelizeMusicIndustry, namely Chanelle Parks, Denise Castillo, Jackie Castillo, Melonie Gillett, and Miss Honey Dee, worked with contracted consultants in group workshops, as well as one-on-one sessions. After much commitment and hard work, capacity-building sessions were successfully executed, and detailed individual Branding and Marketing exercises were completed by TAS Belize Limited.

Project Information

Client: The Belize Trade and Investment Development Service (BELTRAIDE)
Project:  The Covid Relief for Women in Emerging Industries (CRWEI)
Location: Belize City, Belize
Industry: Music & Arts, Orange Economy
Solutions: Branding & Marketing

Collaborative Team: Mervin Budram (Brand Coach, Marketing Strategist, Artist Development, Project Lead), Kimana Gillett (Brand Trainer, Research, Project Coordinator), Ruth Budram (Graphic Designer, Video Director), David Smith (Motion Graphics/ Typography, Editor), Aquila Flores (Photographer), Allison Castillo (Makeup Artist), Omar Castillo (Beltraide’s Liason), Mark Brown (Beltraide’s Venue Assistant)

About Chanelle

Chanelle is no stranger to the Belize Music Industry. This songbird has a melodious voice that easily carries you away. Born into a musical family on October 20th, 1992, Chanelle Loise Parks, is a Belizean recording artist, songwriter, and session vocalist/singer. She is the youngest of three children. She began singing at a very young age, garnering a love for music. The singer recalls having her own personal living room concerts as a child, pretending to perform with her family keyboard.

VISION: An inspired, well-balanced society connected by love and community.

PURPOSE: Connect, build & expand love circles.

MISSION: Our mission is to spread love, hope, and joy by providing valuable musical contributions as well as other media to connect people while maintaining the highest standard of service.

CORE VALUES

  • Love
  • Tolerance
  • Integrity
  • Excellence
  • Community

Click on the image below to view the large version of the brand asset

Click on the image below to view the large version of the brand asset

About Denise Castillo

Denise Castillo is a Belizean Reggae, Dancehall, and R&B artist. She grew up in rural Belize surrounded by music. She especially developed a love for soulful ballads and reggae jams at an early age which can be attributed to her father. Although she began making up songs from age 3, Denise really started exploring her talents in high school and participated in several of her school’s talent shows. This encouraged her to start writing her own songs, and let’s just say, the rest is history.

VISION: To see a worldwide audience connected through love, positivity, and appreciation for one’s authentic self

PURPOSE: Expressing phases of love to create an emotional connection.

MISSION: Our mission is to create relatable musical pieces which give listeners an experience through lyrics and melodies. We continue to build on our skills and reach the masses through our art. We create impactful music that helps to build human connections while understanding everyday emotions. We make life-long impacts and teach lessons through personal life experiences resulting in self-growth.

CORE VALUES

  • Self Love
  • Love
  • Authenticity
  • Truth
  • Positivity

About Jackie Cas

Jackie Cas is known as the soulful artist in Belize. When she steps onto a stage, she aims to tell people a story… she feels like the way we connect to each other as human beings are by relating to each other’s story… she wanna be a safe space for people to find comfort, listen to the lyrics and get healing… she wants to power people through my story.

VISION: Lives Powered through creative expression

PURPOSE: To Power & Rejuvenate lives

MISSION: Our mission is to bridge the gap between popular culture and indigenous music. We tell stories and preserve culture. We create music that heals and has a strong message of self-love, positivity, and hope. We serve people by promoting positive thinking and creating spaces that allow people to feel safe.

CORE VALUES

  • Understanding
  • Love
  • Respect
  • Consistency
  • Creativity

Click on the image below to view the large version of the brand asset

Click on the image below to view the large version of the brand asset

About Melonie Gillett

Melonie is one of Belize’s brightest musical gems. Her singular vocals are equally impressive whether wrapped around a poignant ballad, or one of her signature dance cuts. A native of Burrell Boom, she made her singing debut at age eleven. By the age of twenty, she had become a seasoned pro, known nationwide for her appearances on a variety of TV shows. Her first EP, titled “Rush” with a single of the same name was a bonified hit, garnering critical acclaim and extensive airplay. The reggae-tinged single “Luv Mi” – winner of a Best Music Video award is still featured on a regular basis. 

VISION: Love and light everywhere, one individual at a time

PURPOSE: Creatively empowering individuals to greatness

MISSION: Our mission is to create the future by inspiring, motivating, uplifting, and shining light on others so that they too may shine light on others. We use our creative mediums to instill a message of empowerment. We use our God-given talents to help to make this world a better place. We multiply resources into greatness. We add vibrancy to communities, engage the brain, strengthen the sense of belonging and connection with others, boosting physical and emotional health. We fuel job creation, economic growth, tourism development, and artistic growth. We strengthen Belize’s brand and vibrancy. We attract innovators from all sectors who prioritize wellness.

CORE VALUES

  • Authenticity
  • Integrity
  • Innovation
  • Creativity
  • Loyalty

Click on the image below to view the large version of the brand asset

About Miss Honey Dee

Miss Honey Dee is a Belizean Dancehall artist and choreographer. Her sound can be described as bold, energetic, and real. Miss Honey Dee didn’t come to play any games. She lets the ladies know their worth, and that they are capable of doing anything they want to do. Her goal is to motivate women, especially those battling depression, to gain back their self-confidence and sense of power. Although Miss Honey Dee has only been doing music since 2019, she has big dreams, not only for herself but for her community as well. She is an advocate for all women alike, seeking to empower them through financial wisdom, self-expression, confidence, and true happiness. 

VISION: To see a generation of wise, healthy, and successful women

PURPOSE: Life Needs Music; we fill the gap

MISSION: Our mission is to create & release relatable, excellent, creative music. We will incorporate a business model that will sustain & grow the music & brand. Through our music & brand, we will educate women and students on good money management skills and applications. We will create a lifestyle brand amplifying confidence, being an overcomer, and an achiever while embracing true happiness. We serve insecure women to be more secure. We help introverts express themselves. Our community of trendsetters will help teens stay trendy. We provide tools to overcome depression and improve mental health.

CORE VALUES

  • Honesty
  • Integrity
  • Excellence
  • Communication

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