Instagram is launching new features in 2020, and it might really help your business in these uncertain times. Let’s take a closer look!
#1 Facebook Shops
Don’t let yourself be confused by this name, Facebook Shops is an e-commerce platform on both Facebook and Instagram. On Facebook Business Pages or Instagram profiles, brands can build out a catalog of products and services that visitors can browse, save, share, and even purchase. You can also customize your online shop by adding a cover image and accent colors.
How it can help your brand: It becomes easier to showcase your products to your prospective clients! You just need to add it to the platform, and that is it! OK, that is not really it. Because a lot of brands will try to sell almost the same products as you, you need to stand out from the crowd. Working on your brand identity is a powerful way to set you apart. For instance, you can build a branding strategy.
#2 Instagram shop
Instagram Shop is a new shopping experience. According to Facebook’s press release, once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place”
It will be launch this year in the US.
How it can help your brand: People will directly do shopping on Instagram. This social media becomes a real digital window and even a digital shop. That’s a great opportunity for you to increase your business!
OK! Let me give you some advice: increase your presence on Instagram now, this way when this feature is launched in your country, you’ll have enough audience to reach potential consumers. Start increasing your presence on Instagram from now! Building a community that will buy from you takes time. Another advice: be aware of how you are perceived. Your brand has to be the best. Use great pictures and powerful graphic design to express who you are.
#3 Live Shopping
Instagram Live’s users and viewers are increasing, especially amid COVID-19 lockdown. To continue to support small businesses during the crisis, Live Shopping will be launch. Brands and creators will be able to tag a product during their live show, so people can learn more about it, and possibly buy it.
How it can help your brand: Having your own live show to further your company’s mission is your dream? Now it can come through. You will be able to promote your brand by speaking directly to your prospective clients. It is a tremendous opportunity! However, you know it, you need to show something great. Your video has to be the reflection of the quality of your product or services. Need a jump start? Ask for help from someone who has experiential authority in video and event production.
And that’s it for today for our advice to energize your brand on social media.
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